Archive for June, 2006

Tale of a Logo

Wednesday, June 21st, 2006

For the release of TextExpander we wanted to update the product logo to be more in keeping with our existing product logos. We also wanted to keep familiarity with the previous logo, so we kept its clean, simple geometry. Ultimately we wanted a smooth-shaded 3D look. Since the design is fairly simple I decided to render it myself. I’ve been interested in 3D for many years, and this provided a great opportunity to learn and get up to date.

The first step was selecting a modeling product. In my web research I came across this really incredible tool: Cheetah3D. I used it both to model and render the product logo. To my amazement it can also save a rendering as a Mac OS X icon!

cheetah3dmodel.gif
The model is influenced by the look of an old-fashioned typewriter key. It’s rendered using radiosity and reflection, so that the outer edge looks something like reflective metal.

textexpander.gif

Getting the lighting and color just so for a scene is never easy. One of Cheetah3D’s advantages is, being a Universal Binary, it performs very well on my MacBook Pro. Tweaks and repeated renderings are rapid.

We’ve had some feedback on the new logo, most of it about the TextExpander menu icon in the menubar. Some people are passionately attached to the old menubar icon, so we could make that an option in the future.

Parking Ticket and PDFpen

Thursday, June 8th, 2006

On October 19, 2005, Yunor and I went to dinner at Philip’s new place in San Francisco (he had just moved down from Portland a month before). On our way home, we found was a parking ticket for $50 for having parked for more than two hours in a particular spot. The ticket claimed we had been parked since 4:12pm, which was impossible as we had not arrived until 6:45pm.

Driving home to Berkeley, it occurred to me that I could even prove that we were not parked in San Francisco for two hours starting at 4:12pm because we used FasTrack to pay the bridge toll at 6:00pm. I’m opposed to FasTrack data being used prosecutorially — either secretly by law enforcement or openly by zealous divorce lawyers — but I think it’s okay to be used defensively and by the one who generated the data point in the first place. So I enclosed with my letter to the city a printout from my account page on the FasTrack website indicating that I crossed the Bay Bridge, and therefore was not parked in San Francisco, at 6:00pm.

Months passed. Every two months I received a letter from the City of San Francisco (posted first class at a cost to the dear citizens of the City) informing me that they had not gotten around to reviewing my case but that they would in due course. In April 2006, I got a letter indicating that my letter of protest had been reviewed and that the citation was valid. If I wished to protest further, I must pay the fine and either appear in person or request a hearing by mail. So I paid, ginned up a new cover letter, enclosing copies of all correspondence so far, and made my request.

The correspondence continued. I received a note indicating that the citation had been dismissed because the owner of the vehicle had paid the fine and therefore my request for a hearing was also dismissed. At first, I figured this meant I would get a refund, but after re-reading the letter a few times, I realized that they meant because I had paid the fine, there would be no hearing. Sigh.

I wrote yet another letter explaining that I was the one who had paid the fine (in accordance with the City’s instructions) and that I very much desired the hearing. I also noted that if the outcome of the hearing was that the ticket was dismissed, I would like a refund of my $50.

I’m writing this blog entry to celebrate the “Notice of Parking Violation Hearing Decision” I received yesterday. The city says I’ll get my refund in 1-2 weeks and that “no further action is required.”

Throughout this process, PDFpen proved invaluable, as I was able to paste together disparate documents: the ticket from my scanner, the FasTrack page from Safari, and my own letters hastily written in TextEdit. I was also able to apply my signature and to keep records of my correspondence.

It’s a shame that the San Francisco Department of Parking & Traffic doesn’t do E-mail, as that would have saved the City of San Francisco and me a fair amount of time and postage. I suppose it’s also a shame they don’t use PDFpen, but surely that is not lost on you, dear reader.

Press photos?

Sunday, June 4th, 2006

A few weeks ago, I was perusing the North Coast Mac Users Group (NCMUG) website in advance of presentation Philip (SOMM co-founder) was scheduled to give. The site shows a great line-up of Mac luminaries speaking at their meetings, including fabulous photos of everyone – except Philip, who is at least as good-looking as any of the rest.

As the recently-hired marketing/PR person, I put “get publicity photos” on my to-do list, and asked Philip and Greg to send me some.

Here’s what I got: an excuse from Philip, and this from Greg:

Great publicity photo… if you’re auditioning for “Flipper 2: Return to Coral Key”. ;-)

I guess I’ll have to take my own photos. Watch this space….